About Us

The Midwest’s Premier HVAC Equipment Supplier

Founded in Holland, MI, Direct Demand Sales was created to transform the way HVAC professionals purchase their equipment. We are real people here to provide the best customer service and be sure you find everything you are looking for AND at the best price.

We were tired of high mark-ups on supplies and are using our bulk purchasing power to get you the best prices in the industry. Our goal is to become YOUR premier HVAC supplier. 

We will provide the best service and highest quality products to our customers. We prioritize quick shipping, often delivering items throughout the United States within 3-5 business days. We are available to answer any questions you have about our products, or their uses, accurately and promptly. Please feel free to contact us via phone or email and we’ll respond as soon as possible.

Our first-rate services and reimagined business model have earned us the title of “The Midwest’s Premier HVAC Equipment Supplier”.